The Lumina Sales blog
Updates, ideas, and practical notes from Lumina Sales on building and selling AI software.
Follow via RSSHiring a developer looks like the serious choice and is usually the expensive way to learn what you should have built. Here is the arithmetic, using published developer wages and the telephony and model prices that arrive either way.
Most AI buildouts do not slip because the work is hard. They slip because nobody asked the client for an EIN in week one. Here are the six inputs a build needs, the two that sit behind review queues you do not control, and the intake email to send the day they sign.
The demo call that closes is the one where you talk least. Here is the twenty-minute sequence we use, the three questions worth planting, what to do when the agent stumbles in front of the buyer, and the cases where running a live demo is the wrong move.
Ten clients takes about a thousand first-touch emails, two hundred dials, and a demo you can hand over on the first call. Here is the real math, the objection you will actually hear, and who this does not work for.
The short answer: a white-label stack for agency owners and sales reps who sell custom AI buildouts. A live demo site on your subdomain, a branded client portal, a fulfillment platform, and onboarding help, for $49 a month with no build fee. Here is what each piece does, how the margin works, and who it does not fit.
