The Lumina Sales blog
Updates, ideas, and practical notes from Lumina Sales on building and selling AI software.
Follow via RSSWrite down what is in scope, name one approver, and answer every out-of-scope request with a price and a date. Here is how to apply that to an AI buildout without losing margin or the client.
Three tiers beat one price, if the math works at each step. Here is how to package a chatbot, a mid tier, and a voice tier, what you keep on each, and who should never see a tier list.
GPT-6 Luna runs a client chat conversation for about half a cent. Here is the math, what the model can't do (audio, for one), and why you shouldn't cut your monthly because of it.
Voice minutes are a variable cost, and unlimited plans turn them into your risk. Here is how to bundle an allowance, set an overage rate, and check real usage at 60 days, with the math on a $0.35 wholesale minute.
GoHighLevel is software you operate. A white-label stack is a finished build you sell. Here is what each costs for five clients, using GoHighLevel's own published prices, and when each one is the right pick.
Every client build you order from Lumina Sales is priced on a 30-minute call. Here is what to bring, what the setup, monthly and voice-minute numbers look like, and where the call stops helping.
The fixed cost is $49 a month. The real number is the cash dip when your first client signs. Here is the month-one math at the cheap and expensive ends, and who should wait.
Nothing gets deleted. Your published demo unpublishes, every draft stays, and usage drops to zero until you resubscribe. Here is the full answer, including the part about client builds that nobody thinks to ask on the pricing call.
Published rates put a human answering service at $3.45 to $5.00 a minute, or $7 to $11.50 a call. The infrastructure behind an AI receptionist runs under 15 cents a minute. Here is the full comparison, where the answering service still wins, and what to say when your prospect already pays for one.
Three different products get sold as an AI agency in a box: a course, a reseller license, and a wholesale fulfillment stack. Only one of them answers who builds the client's system after you close. Here is what each costs, with vendor pricing, and who should skip all of it.
A Top Tier buildout costs your agency up to $1,965 in month one and $565 a month after that. Sell it at $1,500 and the client is cash-positive on the second invoice, or the third once you count acquisition cost. Here is the full arithmetic, the sixty days where you are exposed, and the two things that break it.
One hundred live voice minutes is about forty demo conversations, or twenty if every call runs the full five minutes. Here is how the meter works, how to plan a month of demos against it, and why the single published demo limit matters more than the minutes.
